Driving Reliable Software Updates in MarketVize with vStellar’s Low-Code Testing

Client Overview

MarketVize is a Marketing SaaS platform that specializes in providing campaign management and analytics solutions for mid-to-large enterprises.

Their tools empower marketing teams to plan, execute, and optimize campaigns across multiple channels, including email, social media, and search engines.

Challenges

Despite their success, the company faced growing pressure to deliver new features rapidly while maintaining platform reliability. With a large client base relying on their platform daily, even minor bugs in production could disrupt marketing workflows for thousands of businesses.

Frequent Updates, Limited QA Bandwidth

The MarketVize rolled out weekly updates with new features and bug fixes to stay competitive. Manual testing consumed significant time and resources, limiting their ability to meet deadlines.

Buggy Production Releases

Post-release issues often impacted users, leading to dissatisfaction and increased support tickets. Bug fixes introduced regressions due to limited test coverage.

Disjointed Testing Ecosystem

Lack of integration between testing tools and CI/CD pipelines resulted in inefficiencies and delayed releases.

Solution

The client implemented vStellar’s low-code QA automation platform to address these challenges. The solution focused on enhancing scalability, efficiency, and collaboration through the following:

Automated Regression Testing

• Automated over 80% of regression tests using vStellar’s low-code framework
• Enabled non-technical team members to build tests, broadening QA participation.

Integrated API Testing

• Automated validation of API endpoints to ensure backend robustness.
• Dynamic data handling for real-time testing.

CI/CD Pipeline Integration

• Direct integration with the CI/CD system allowed automated tests to run at every deployment stage
• Developers received instant feedback, speeding up debugging.

Dynamic Reporting Dashboards

• Centralized insights on test coverage, failure rates, and performance trends enabled better decision-making.
• Customizable reports streamlined communication across teams.

Business Benefits

• Faster Testing Cycles: Regression testing time reduced by 75% (from 48 hours to 12 hours).
• Improved Deployment Success: Deployment success rate increased to 99.5%, ensuring fewer post-release bugs.
• Scalable QA Workflows: QA processes adapted to handle increasing test cases without additional manpower.
• Enhanced Collaboration: Developers and testers worked seamlessly through CI/CD integrations, reducing friction in workflows.
• Cost Efficiency: Automated testing lowered manual testing costs, freeing resources for other initiatives.

Results

• Deployment Success Rate: Increased to 99.5%, reducing post-release bugs and downtime.
• Regression Testing Efficiency: Reduced from 48 hours to 12 hours, enabling quicker validations.
• Faster Releases: Feature rollouts accelerated by 30%, giving the company a competitive edge.
• Improved Customer Trust: Higher platform reliability resulted in improved customer satisfaction.

Impact

The implementation of vStellar’s low-code automation allowed the SaaS platform to:

• Retain customer trust by delivering high-quality updates consistently.
• Improve operational efficiency, freeing resources for innovation.
• Strengthen their competitive edge in the rapidly evolving MarTech space.

Client Quote

“vStellar revolutionized our testing processes, allowing us to focus on innovation while ensuring our platform’s reliability. The integration into our CI/CD pipeline was seamless, and the insights from their reporting tools have been invaluable.”

MarketVize

CTO